Jefferth Pacheco
Creative Director
I’m a graduate of The Art Institute of Fort Lauderdale with an Associate of Science degree in Video Production and a passion for storytelling through visual media. Over the years, I’ve built a versatile skill set that spans videography, non-linear editing, photography, branding, and content production—combining technical precision with creative direction to bring compelling ideas to life.
My early experience includes working on in-house productions such as Video Game This! and Daily News at the Art Institute, where I took on roles like producer, director of photography, assistant director, and lighting technician. I later expanded my hands-on experience with companies like Feld Entertainment and Cirque du Soleil, assisting in lighting, video, and electrical departments during large-scale touring shows such as Disney on Ice and CRYSTAL.
Outside of touring and live production work, I’ve also built a strong foundation as an independent creator. I’ve produced and hosted multiple YouTube channels—including LejefyReviews, Manejalo Conmigo, AvilaNews, and PacostaDriving—overseeing every aspect from pre-production and branding to camera work, lighting, editing, and promotion.
As the Creative Director at La Nota Productions, I now lead the company’s visual branding and content strategy, combining my skills in Adobe Premiere Pro, Photoshop, CapCut, studio lighting, and live performance production to deliver high-impact media that connects with audiences. I’m especially passionate about shaping unique brand identities and guiding projects from concept to completion—whether for digital campaigns, web content, or other projects within the company.
With a strong work ethic, attention to detail, and a collaborative spirit, I’m committed to pushing creative boundaries and helping La Nota Productions grow as a dynamic force in digital media.
